I build brand and customer experiences, design products and services, create new futures, and help companies innovate. I have a proven record of leading complex projects with globally distributed teams, clients, and partners. Leveraging my multidisciplinary background to have holistic oversight of all aspects of production ensuring seamless collaboration to deliver the best results.
Tellart is at the forefront of future-focused experience design. Designing interactive products and services, installations, and exhibitions for global brands and cultural institutions.
AgencyTellart
LocationDubai, UAE
MarketGulf Region
OutputWorkshop, Presentation
SkillsetsDesign Fiction, Design Thinking, Project & Account Management
This year’s Museum of the Future at the World Government Summit introduced visitors to an AI-powered living building, who helped them understand the power and potential of AI as they got to know it through various rooms and experiences.
AgencyTellart
LocationDubai, UAE
MarketDubai, India, Spain
OutputResearch, Interviews, Workshop, Presentation
SkillsetsDesign Thinking, Product Design, Project Management
Connected Services is a pilot program that UTC CCSi are looking to implement across the UAE, India and Spain. This service connects existing data points (Chillers, CRM, Work Orders, etc.) and processes this information into a dashboard displaying analytics with actionable tasks.
Our task was to meet with customers (companies, and levels within those companies), and observe them in the field (one-to-one) to understand what they appreciate about UTCs offerings and points of differentiation.
The goal of this immersion is to have a well-defined set of customer needs that will allow us to translate these needs into visualised solutions / prototypes in the design sprint.
AgencyTellart
LocationDubai, UAE
MarketGulf Region
OutputInstallation, Website
SkillsetsAccount & Project Management, Event Management
This year the theme of the exhibition is Reimagining Climate Change. The Museum explores a future in which we have not only survived the challenges of climate change, but turned them into opportunities for the entire world.
The exhibit reimagines climate change as the biggest and most exciting opportunity of our generation, showcasing imaginative new ideas for better food, water, and urban environments.
AgencyTellart
LocationDubai, UAE
MarketGulf Region
OutputInstallation, Website
SkillsetsDesign Fiction, Design Thinking, Project Management
This exhibition for the World Government Summit in Dubai explored how rapidly advancing technologies like artificial intelligence and robotics will impact human life in the near future. In partnership with the Prime Minister's Office of the UAE, Tellart led futures research, concept development, design and production for this major strategic endeavor.
The Interactive dept. at W+K is a small dedicated team of people driven to make great work. As an integral part of this team I worked across all clients to help develop and produce interactive ideas that reflect W+K's tradition of creating amazing brand campaigns.
AgencyWieden + Kennedy
LocationAmsterdam NL
MarketEMEA, USA
TypeWebsite, Social, Banners
For the coming year Booking.com encoured everyone to make reservations not resolutions, to make 2016 their Best 2016 Ever. We built a tool that does just this; the Resolution Translator, an interactive site that translates tedious resolutions into affirming travel based goals. Because why would you want to just lose weight, when you can loose weight and then commit to show off your hot new bod in Costa Rica?
AgencyWieden + Kennedy
LocationAmsterdam NL
MarketGlobal
OutputEvent, Website, Social, Banners
SkillsetsProject Management, Social Stragety, Comms Planning
To celebrate the new 007 film, Spectre, the first ever selfie was taken from space. In case you’ve never taken a selfie from space, you need: A Satellite (to take a photo at the exact right moment), The Hoover Dam (for an epic location), Dune Buggies (to get everyone there), and Influencers sharing with everyone.
AgencyWieden + Kennedy
LocationAmsterdam NL
MarketGlobal
TypeWebsite, Social
SkillsetsCreative
The first challenge for the platform, which launched on December 2015, was to raise money for those affected by the refugee crisis unfurling across Europe.
Over 60 artists from around the world created and donated artworks to our site www.letsgiveafuck.org – over 100 specially crafted one-off or limited edition pieces that represent or feature ‘a fuck’.
AgencyWieden + Kennedy
LocationAmsterdam NL
MarketEMEA
OutputSocial, Website
SkillsetsTalent Procurement, Social Strategy, Project Management
To wrap up the Wing It campaign, Booking.com challenged the Internet to decide and celebrate those who nailed summer ’15.
Partnering with the best GIF artists around the world, we immortalised the most killer summer shots into shareable GIFs, and celebrating all this summer greatness on the ‘Booking hotel lobby of summer fame’.
See them all on www.giphy.com/bookingcom
AgencyWieden + Kennedy
LocationAmsterdam NL
MarketGlobal
OutputWebsite (tumblr) + ebay, Social, Banners
SkillsetsProject Management, Social Stragety
The project that transformed paper into Legends. In support of global non-profit, Reporters Without Borders, we partnered with 40 legendary individuals from the worlds of sport, entertainment and art to create Heineken’s Legendary Posters. More than just pieces of paper, each poster travelled the world, met extraordinary people and lived through amazing experiences. From the one that voyaged to space to the one that was burnt on a volcano in Iceland, each poster came back with its own story to tell.
AgencyWieden + Kennedy
LocationAmsterdam NL
MarketUSA
OutputWebsite, Banners
SkillsetsProject Management
With the world’s largest variety of accommodations, Booking.com has exactly what customers are looking for - even haunted hotels. Giving fright-loving audiences what they wanted for Halloween, we created a targeted campaign for Booking.com so scary it had viewers believing they were witnessing the next great horror film.
AgencyWieden + Kennedy
LocationAmsterdam NL
MarketGlobal
OutputWebsite
SkillsetsProject Management
The new Carrera website embraced the brands DNA, bringing to life the racing attitude with big determined visuals and bold graphic elements. Product is at the forefront and the full product catalogue is bought to life with large images and intuitive interactions, ensuring a fast and clear navigation. A fashion editorial approach provides background to the brand and collections creating inspiring shareable content that ladders up to the racing attitude.
LocationAuckland, NZ
RoleInteractive Producer & Creative Technologist
Having worked closely with the management team previously, they brought me on to develop the agency's digital capabilities. I lead all interactive projects nationwide, implementing key systems and processes which created the foundation of the department.
AgencyM&C Saatchi
LocationAuckland
MarketAuckland
OutputInstallation
SkillsetsCreative, Project Management
Robots, social media, spray cans and three of the world’s leading design creatives came together in Auckland's Semi-Permanent to create what’s believed to be the world’s first art painted by Twitter-controlled bots.
Barcelona graphic designer and illustrator Alex Trochut, Melbourne design studio SouthSouthWest and New York artist, designer and printmaker Kelli Anderson – all speaking at SemiPermanent – are lending their support by gifting bespoke stencils that will be affixed over three giant canvases.